HR Partners Group

Head of SMM (remote)

Metropolitan Group - real estate company in UAE, Austria, UK, Oman, expanding to Hong Kong.

As a Head of Social Media you will be responsible for leading a company’s social media team in creating and implementing social media strategies across variety of platforms (Instagram, Facebook, Telegram, Linkedin, TikTok, X, Threads for the time being) with global reach.

* Organize and set up departmental workflow and internal processes for effective teamwork tailored to company’s goals.
* Manage the team in social media department, setting up expectations, goals, priorities and deadlines with clear and straightforward communication across.
* Evaluate performance of the team members and provide constructive feedback and guidance as required.
* Create strategic marketing plan for each social media platform (Instagram, Facebook, Telegram, Linkedin, TikTok, X, Threads) and set the milestones for the team to implement. Track performance & KPIs: ER, qty of followers, viewings (youtube), sharings, time response on comments, leads & deals etc.
* Plan, implement and monitor social media marketing paid campaigns key metrics to improve budget allocation and report to stakeholders on the performance.
* Establish workflow to manage relationships with influencers and brand advocates to drive awareness and engagement.
* Create a data-driven approach in managing insights and provide transparency for paid and organic social media activities.
* Allocate and manage resources required for efficient implementation of marketing tasks across social media platforms for each business unit.
* Assess and proofread content to align quality and agreed tone of voice across social media platforms.


* Fluent English and Russian both written and communication skills.
* Good understanding of performance metrics in organic and paid social media.
* Outstanding time management and organizational skills.
* Ability to deal with a variety of tasks and projects under tight deadlines in an efficient manner.
* 2+ years of experience managing the SMM team.
* 5+ years overall in marketing and/or social media management.
* Experience in global companies with worldwide reach is required.
* In-depth knowledge of all social media platform and required marketing and content strategy for each.
We offer:
- We are willing to consider your salary range. salary in USD;
- Work remotely from anywhere in the world;
- Contract with a legal entity in Dubai.
- Paid vacation and sick leave

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Please send your CV and questions to Anna Muraseva @murasevaa (Telegram) or (with mark on the title the name of vacancy)